Our Story

Behind every major success lies a history of planning, achievement, and smart transformation

Here we share the timeline of the defining milestones that shaped Masarib Digital Media Group's identity—from the founding vision to leading digital innovation and international marketing across the Middle East and Africa.

Timeline

2018

March

Foundation

On 13 March 2018, Masarib was registered in Sudan as a private commercial company specializing in media and technology services, and the first headquarters opened in the prestigious Al-Taif area east of Khartoum.

Foundation

2018

June

Web Hosting Services

In mid-2018, Masarib became a reseller for German data giant Hetzner, ushering in a new level of technical efficiency through hosting packages, virtual servers, and dedicated servers.

Web Hosting Services

2019

April

German Television Productions

Masarib began a collaboration with German broadcaster ARD-1 that lasted more than four years, covering research, production, filming, and editing, resulting in multiple reports and coverage pieces.

German Television Productions

2019

June

Masarib Rwanda Office Opens

In mid-2019, the company's first international branch opened in Kigali—a pivotal shift that opened horizons for international vision and connected multilingual talent across the organization.

Masarib Rwanda Office Opens

2020

March

Live Conference Service Launch

During the COVID-19 pandemic, Masarib was the first Sudanese company to launch its own service providing high-tech alternatives for meetings, conferences, and training activities.

Live Conference Service Launch

2021

January

Search Engine Ranking Service Launch

In early 2021, Masarib officially launched its Sadara packages specializing in search engine optimization in both Arabic and English.

Search Engine Ranking Service Launch

2021

August

Masarib Studio Opens

Masarib Studio opened with full sound isolation, advanced broadcast equipment, a backup power system, and two ultra-high-speed internet connections.

Masarib Studio Opens

2022

November

Qatar World Cup Studio

In partnership with regional partners, Masarib delivered a live broadcast of an analytical studio for Qatar 2022 World Cup matches, achieving wide reach from the first week.

Qatar World Cup Studio

2023

April – May

Sudan War Reports

When war broke out in Sudan, Masarib provided exceptional coverage including 12 video reports from inside Khartoum—among the last projects before merging the Sudan office with the Rwanda office.

Sudan War Reports

2023

October

Global Marketing Team (GMT) Model

From Kigali, Masarib officially launched the Global Marketing Team (GMT) model—a work system that brings together experts, young talent, and academic institutions to drive clients toward digital leadership.

Global Marketing Team (GMT) Model

2024

Ramadan

First GMT Contract Signed

Ramadan 2024 saw the signing of the first remote contract for a Global Marketing Team project, following top search rankings in Saudi Arabia, to run a social media campaign for a dental clinic in Dammam.

First GMT Contract Signed

2024

July

Masarib Oman Opens

After consecutive contracts in the Gulf, Masarib was registered in Oman and opened its office in Al-Sultan Qaboos City to cover the entire Arabian Gulf.

Masarib Oman Opens

2024

August

First Live Stream for an Omani Client

One month after opening the Oman branch, the first Live Conference contract was delivered from the M-567 business center for the launch of Dr. Mohammed Al-Sinani's book on economic intelligence.

First Live Stream for an Omani Client

2024

October

First Contract from AI Answer Visibility

In the last quarter of 2024, Masarib reached the top of AI answers related to digital marketing in Muscat, and the first direct contract was signed from that visibility.

First Contract from AI Answer Visibility

2024

December

First AI Answer Ranking Success in Rwanda

The Masarib team achieved a pioneering experiment in Rwanda, placing Kalka Wood Company at the top of AI answers when searching for timber companies.

First AI Answer Ranking Success in Rwanda

2025

October

Kigali Film & Television School (KFTV) Agreement

Masarib signed a memorandum of understanding to update digital marketing curricula for the AI era, deliver advanced training programs, and expand mutual benefit across institutions and talent.

Kigali Film & Television School (KFTV) Agreement

2026

January

AI Visibility Service Officially Launched

The latest milestone was the launch of the AI Visibility service to target inclusion of businesses, products, and services within AI answers, following successful early experiments since the beginning of 2024.

AI Visibility Service Officially Launched

Committed to Creativity

These milestones are not just a record of the past—they are the foundations we build on to create a smarter digital future. At Masarib, we do not wait for tomorrow; we design it with today's tools, and continue writing chapters of a success story that knows no boundaries.